Much like exaggerated rhetoric, silly hats, schmoozing, media over-saturation, forced cheering, embarrassing dancing, patriotic music, and cheesy biographical videos — highly-orchestrated balloon drops are synonymous with political conventions.
The balloon drop, which traditionally comes at the conclusion of the presidential nominee's speech, is supposed to be the exclamation point of the convention. Sometimes the drop fails. And sometimes it overtakes legendary NBC News correspondents.
If you are a huge nerd like me and want to know more about how these balloon drops are executed. BuzzFeed interviewed Treb Heining, the balloon artist in charge of tonight's drop. Heining, who started off as a balloon-seller at Disney Land when he was 15-years-old, is no stranger to massive balloon installations. His company has done the balloons for multiple Super Bowls, awards shows and conventions.