There is more to Ed Rollins' comments Tuesday morning on Fox News that the Republican Party needs to be more inclusive and less exclusive. Rollins said the Republican Party is too old, white and even fat and needs to bring in more hispanic, latino, black and women members. Here is why:
Increase in Minority Voters as a share of the U.S. Electorate 2008- 2012
This map shows the data from this week's "The New Republic", where Ruy Teixeira from the Center for American Progress explains that the changing demographics of the electorate, especially in many swing states, could have a profound impact on the vote. You can see that in several of the swing states, the percentage of minority voters has increased just between the last Presidential election and what is expected this November. The Minority population in Colorado has gone up 9% and 4% in North Carolina. President Obama won 80% of the Minority Vote in 2008 and is on track to do as well with those same voters this November according to most recent polls, including the NBC/WSJ poll from just 2 weeks ago and the ABC/Washington Post poll out today.
In those same states, the percentage of White Working Class voters will be down as a percentage of the electorate... President Obama lost those voters by 18% in 2008. (The College Educated White Vote is expected to stay almost the same according to Teixeira.)
Since 1988, Republicans have not won more than 12% of the African American vote in a Presidential election. Since 1992, Democrats have tripled their margin of victory over Republicans in the Minority vote.